Saturday, October 15, 2022

20 Beauty Secrets Become Your Most Beautiful Self

Beauty Secrets Become Your Most Beautiful Self
1. No more refined foods

Avoid eating refined or highly processed foods, which can take away important nutrients that your body needs to keep your skin glowing and looking healthy. 

2. Raw food is better 

Eating more uncooked vegetables and fruits will help you consume more vitamins, enzymes, and nutrients that are important in keeping your hair and skin healthy. Raw vegetables have also been proven to reduce visible wrinkles and dark spots.

3. Preventing grey hair

Adding 1-3 drops of rosemary essential oil to your hair conditioner can be beneficial in reducing gray hair. Rosemary essential oil gradually darkens the hair, so people with blonde or light brown hair should not use this oil if they do not want their hair to get darker. The process of darkening your hair and eliminating gray hair with rosemary oil is slower than dying your hair, so it is best to start this practice at the first appearance of gray hairs. Making use of oil for your hair can help in preventing grey hair.

4. First thing to do in the morning

Your body is usually at its most dehydrated in the morning, after a long night without any water. When you wake up, start your morning off right with a glass of water and some fruit to rehydrate your body and your skin.

5. Seal your nail polish

Apply a top coat of clear polish to your nails in order to extend the longevity of your manicure. Certain kinds of clear polishes also have hardening agents in them, so painting your nails with these kinds of polishes can make your nails stronger, in addition to making them glossier and more visually attractive.

6. Practice a morning skincare routine

A good morning skincare routine can help maintain the health and visual appearance of your skin. To remove dirt and oil buildup, wash your face with a creamy deep cleanser and rinse with water. Wearing a mild moisturizer throughout the day can keep your skin from drying out. Look for a moisturizer that contains sunscreen (at least SPF 15) to protect your skin from the sun. To control oil buildup and keep your skin from appearing shiny, choose a powder foundation instead of a liquid foundation.

7. Use cream as your skin cleanser

Find a cream-based cleanser to use during your AM and PM skin cleaning routines. Cream cleansers tend to be gentler on the skin because they do not usually contain ingredients that cause drying, which strips your skin of its natural oils and makes it more prone to bacteria and cellular damage. Rosewater is a natural mild antiseptic and is gentle enough for use on irritated or acne-prone skin. It has been shown to nourish and hydrate the skin on your body and face.

8. Use rosewater as a toner

Rosewater is a natural mild antiseptic and is gentle enough for use on irritated or acne-prone skin. It has been shown to nourish and hydrate the skin.



LIHAT LAINYA

9. Get enough sleep

Getting seven to nine hours of sleep each night is essential to maintaining your beauty and the health of your body and skin. Not getting adequate amounts of sleep can result in dark circles under your eyes, dull skin, and the appearance of fine lines on the face. When you don’t get enough sleep, your body begins to produce an increased amount of cortisol, a stress hormone that can result in your skin becoming less smooth in appearance.

10. Drink enough water

The average, healthy adult requires between 11 and 15 total cups of water per day. When you are dehydrated, your skin will usually become dry and take on a lackluster appearance. Water is important to the skin as it provides moisture from within and restores skin cells and tissues.

11. Refrigerate Toners 

Facial toners can help give your skin a more vibrant and clear appearance. In order to help retain freshness, try refrigerating toners.

12. Never pick pimples

Picking at pimples can cause scarring on the skin, which can be difficult or impossible to eliminate the appearance of later on. Apart from this, when your break opens a pimple, you are allowing infected materials to enter the skin from below, thereby spreading infection and extending the life span of the pimple.

13. Exfoliate your hands each week

When exfoliating your hands, use a scrub brush to gently remove loose skin and prepare your hands for the exfoliating process. After scrubbing with your exfoliating scrub, rinse your hands with lukewarm water to remove the product, and then rinse with cold water for another minute or two. Exfoliation actually dries out your skin, especially when done on a regular basis, so it’s important to apply a moisturizing lotion after exfoliating.

14. Fix your yellow nails

Yellow nails can be an indication of a medical disorder, such as liver, kidney, or lung disease, diabetes, or a deficiency in nutrients like iron and zinc. These are not the only reasons that yellowing nails can occur, but you should discuss this with your physician if your nails suddenly change color.

One common cause of yellow nails is wearing nail polish for extended periods of time. Take a cotton ball soaked in nail polish remover and remove all traces of nail polish on your nails. Then, gently buff your nails with a nail buffer to clean the surface. Lemon juice is known to remove stains and whiten yellow nails, so you can soak your nails in a bowl of lemon juice or rub the juice directly on your nails. Mixing lemon juice and baking soda will create a paste that you can rub onto your nails and around your nail beds to cleanse and whiten.

15. Replace candy with fresh fruits

Candy and other sugary sweets can affect your beauty in several ways, like causing weight gain and enlarging the pores on your skin which increases the likelihood of blackheads. To satisfy your sweet tooth, try switching over from candy to fruit.

16. Get a facial

Facials are very beneficial to the health and appearance of your skin, so try to take a trip to the spa to get a facial at least four times a year. While the relaxation and stress relief that accompany facials are wonderful on their own, facials help to improve circulation in the skin, which increases the flow of oxygen and gives your skin a healthy glow. Facials also deep cleanse the skin and remove toxins caused by grease, dirt, and pollution. If you have problems with acne or blackheads, facials can help reduce the excess amount of sebum, a substance that naturally moisturizes the skin but can cause acne if your skin overproduces it. 

17. Keep your makeup simple and light

When it comes to makeup, less is more, since wearing less makeup allows you to show off your natural beauty. Your skin absorbs the makeup on your face, potentially causing skin problems or the appearance of premature aging, so wearing less makeup can keep your skin looking healthy.

18. Using lip balm

Chapped or cracked lips are visually unappealing and can be very painful. Frequently licking your lips, dehydration, nutrient deficiencies, and sunburn can cause or worsen chapped lips, so finding a lip balm that works for you is important. When picking out a lip balm, try to find one with as few ingredients as possible, or at least one with all-natural ingredients. Honey and beeswax are great ingredients in a lip balm, as they help your lips retain moisture and keep them from getting chapped again.

19. Be gentle with the skin near your eyes

The skin under your eyes is very fragile and sensitive, so be gentle when cleaning or applying makeup in this area. Under-eye skin is very thin and delicate and should be conditioned with eye creams that help prevent wrinkles and hydrate and nourish the area. When you apply makeup or cleanse this area, it is better to use a gentle patting motion rather than pulling at the skin, which can cause wrinkles.

20. Be conscious of your weight

To keep yourself looking and feeling fit and healthy, keep an eye on your weight. Maintain a balanced diet so your weight does not fluctuate. Talk to your doctor to find out a healthy weight for your height and body type, as well as to learn about what kind of diet would be healthiest for you and would help you stay at your ideal weight.

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Tuesday, October 11, 2022

Beauty Influencer Marketing

Beauty Influencer Marketing
To what extent do beauty influencers on social media affect customers decision making?

Influencers marketing is one of the most important marketing tools for the beauty industry. Influencers marketing uses the key message from brand advocates to give information to the target audience. Beauty influencer marketing can be defined as a user of social media who have a significant number of followers. They are usually able to engage their followers easily by posing the beauty brand and specific make-up in digital content. This essay will show how beauty influencer on social media affect customers purchase decision making and why beauty influencer plays an important role in the beauty industry. The purpose of this essay is to explain the positive and negative aspect of using beauty influencer as a marketing tool in digitalization world. This essay is structured as follows. The first section is focusing on the definition and why influencer marketing important. The second part present about beauty influencers and focusing beauty industry uses social media in marketing branding. The third part presents the effects of digital environments on consumers behaviour and information processing and decision making. The fourth part presents the impact of beauty influencers in consumers decision and the final section considers the negative aspect of influencers.

Influencer marketing is the marketing tools, that help the brands to identify, research, engage and support brands and also for a brand to communicate with customers in a decade. It can describe as Influencers marketing is one of the marketing tools that focus on using key opinion leader to drive the message to customers. In modern time, we are living in a digital world. Most business and many investors are using digital marketing or social media to run their business. And, the amount of social media users rose significantly over the past year. They tend to use social media instead of getting the information from offline marketing – television, newspaper. That is the reason why consumer behaviour has changed. With the increase of social media, Social media tools are more extremely useful because of its effectiveness is more than the use of consumers and influencers. Social influencers have the power to build up the brand strategy and marketing by present the data on their social media platform. 

Influencers is referring to who use social media to share their ideas and opinion to attract attention and could impact with other idea and also the behaviour. Anyone could be an influencer, it does not focus only celebrities but it could be anyone who uses social media and community on digital platforms that can influence consumer as deciding on purchase.

Influencers are who have the power to influence and effect to purchase decision of the audience. They also use social media platform to post their video or photo, which can be content with the brand’s marketing and the photo of influencer and their style to create the content.

In today’s world, many beauty industries also use beauty influencer in online marketing and it is effective. Beauty influencers are defined as a social media user or some people who have many people follow on social media. Then, they have engaged the following specification in makeup or beauty product by shareable, recording the video, writing a blog and digital content. Beauty influencers are likely to share their make-up style or tutorials on their social media such as Instagram or YouTube.

Celebrities are now role models for many people. Many beauty industries use celebrity to communicate with customers. For example, some beauty brands use celebrities to promote their product on social media. Moreover, it impacts the buying behaviour and it is changing customer attitude on the beauty brand.

The reviews on consumer goods by well-known influencers (blogger, vlogger) are more influential than the data from traditional celebrities. Therefore, there are not only celebrities or only famous influencers. Anyone can be a beauty influencer. Some beauty guru is influencing people by the make-up trick and your target audience feels like to trust and can experience on your trick. They can have the chance to be a beauty influencer as well.

As the world is influenced by digital technology, almost every company uses advertising as a basic tool to communicate and deliver information and products to their audience. Marketers use influencer marketing to create brand value, make a profit to increase their sales and brand awareness, which certainly impacts on buying. Over the past few years, the consumer is allowed to write a product review and interact with other people on a digital media platform, which can influence consumer purchase decision making by the positive review.

Almost celebrities are given a significant perspective of buying any product. People always thinking that if celebrity using that product, then we should buy and use that like them.

Advertisements that endorsed by the celebrity are engaging consumer more than non-celebrities. It is clear to see that consumer decision making on purchasing the products or service is related to advertising. The celebrity endorsements advertising is pushing up the sale and purchase of the item by it impacts on customer perception. People increase the purchase of products more if it endorsed by the celebrity and it is apparently that customer is aware and influenced by media. Surrounded by various factors that influence the consumer's purchase decision, social media platforms play a vital role in influencing customers decision and attitude.

Content creators like Youtuber are becoming aspiration character that influences consumers decision.

Brands using influencers are regularly hoping for an inspiring connection, even their lifestyle and influencers also represent the unique image and when people talk about the product and they can relate to the experience.

Beauty influencers has become a trendy tactic in brand marketing. Beauty influencers or beauty gurus, use their skills in makeup to building brand awareness around products and there can communicate with their consumer peers. These influencers are vital to brand storytelling, and their thoughts and the message from influencers may be more impressive than the messaging straight from the brands. Beauty vloggers or also known as a beauty influencer, who creates and uploads the video content of beauty as a makeup review, skincare routine or beauty tutorial.

Beauty influencer impact in purchase decision by beauty vlogger on YouTube, that vlog is one of the popular electronic words of mouth (eWOM) platforms. By watching on YouTube frequently, the consumer tends to be more familiar with beauty influencers and content they provide. Most beauty industries see this as the best way to emerge their product to their customer. Beauty industry also offers the beauty influencer to promote and review their product on their social media accounts such as YouTube channel, Twitter, Facebook and Instagram. Further description of the beauty influencer impact in a purchase decision.

Beauty influencer always willing to advise and that makes the viewer feel that is helpful. It can benefit both consumer and brand when the beauty influencer reviewing and give more information about the product.

There also has some negative aspect too. The problem in recent year, the user of social media grew substantially. The beauty influencer also increasing too, it has drive to the way of using social media.

The drawback of influencer marketing is causing customer and influencer, that may damage the brand image. Some influencers have pressure to create the content after they have to promote the product for many brands. The influencer has a short time to thinking and create content and also they are making content so quickly by disregard the context that the brands want to communicate with the audience, this resulting in low-quality post. by the quality of content, if influencer promote the product by posting 5 photos per week and the follower see the uninteresting detail, they naturally unfollow the influencer. Another negative aspect that should be considered is the role influencer play in the teenager lifestyle.

The negative aspects of the social media platform on teenager’s health are causing anxiety, depression, and physical appearance. According to the natural behaviour of a teenager, they tend to follow the celebrity and influencer – “Why don’t I look like her?”, “I want this too”.

That teenager lack of knowledge about decision making. The teenager can be negatively influenced by some content from influencers. Many children also not consider about their buying behaviour and they may recognize that the content of influencer is right away.

In conclusion, this essay has argued that beauty influencer is one of the most important marketing communication tools by their effectiveness in influencing the target audiences, create brand value and brand awareness. It has a greater impact on consumer purchase decision making. However, there is some negative aspect of them that should be concern about the effect of consumer decision making. Some influencers present the products without product qualification concerns, they only have an interest in money from brands and posting content advertising. To avoid this negative aspect, consumers may considerate about the content advertisement from influencer before buying or using the product.

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Monday, December 13, 2021

LIFE-LONG RULES FOR SKINCARE SUCCESS

LIFE-LONG RULES FOR SKINCARE SUCCESS

One of the most important ways to achieve the best skin of your life is to follow the fundamental rules of great skincare.

Be consistent. For best results, a great skincare routine should be used regularly. Some products you may use once or twice daily, others every other day, or once a week, but consistency is the key. 


Apply products in the right order. This is more important than people think. For example, sunscreen should be the last skincare product you apply in your morning skincare routine before you apply your foundation and the rest of your makeup. This is very important so as not to dilute the sunscreen with other skincare products. It’s skincare details like this that are vital to getting the best results from the products you choose and use.




Don’t expect instant results. There are products that can have dramatic, even overnight results, but they are the exceptions. It takes time for most products to really make a difference, and maintaining those results requires ongoing and regular use.


For example, products to brighten skin and create an even skin tone can take three to six weeks to begin showing positive outcomes (assuming they are well formulated and you are also using sunscreen every day).

Products that are meant to protect and replenish skin and to defend it against signs of aging and other problems may show instant hydration and smoothness, but the long-term significant underlying benefits will take years to see. 



Using sunscreen every day helps protect skin from the serious consequences of sun damage, and you’ll see a dramatic difference in skin tone and dull skin rather quickly when you start using it daily. But the real long-term benefit of using sunscreen daily will become astonishingly evident later in life when you compare your skin to the skin of friends who didn’t protect their skin from the sun. Then you will be thrilled that you followed our advice.


Your skin must be “nourished and fed” daily. As you age, and mostly because of sun damage from not wearing an SPF 30 or greater every day, your skin cannot naturally replenish the substances it needs to be healthy. Great skincare products give those substances back to the skin. We cannot stress this enough!



Skin-replenishing substances get used up quickly and must be resupplied on a constant, daily basis, twice a day. Don’t cheat your skin by not giving it the indispensable ingredients it needs to maintain a beautiful, healthy appearance, now and for years to come.


Skin doesn’t renew itself only at night. We hear this repeatedly, “skin renews itself only at night” and needs special ingredients that it doesn’t need during the day—it isn’t true. All of our skincare woes are happening all day long, whether from the environment, daylight, aging, health problems, or midlife changes. Skin needs help, day and night, to renew itself and minimize more problems from taking place. Also, there is no research showing that there are skincare ingredients your skin needs at night that it doesn’t need during the day, although during the day, the important skincare ingredients must be accompanied by sun protection.


One product can’t do it all. All skin types (especially if you have multiple concerns) require a variety of products to give you the best skin of your life. For some people, basic core products you need for every day (i.e., cleanser, toner, exfoliant, sunscreen for daytime, and moisturizer at night) can be all you need to take the best care of your skin. But if you have special skin concerns, such as very dry skin, advanced signs of aging, extremely oily or extremely combination skin, uneven skin tone, among many other concerns, you will need to address those with specialized products designed for that specific problem.


For issues like skin brightening, advanced sun damage, enlarged pores, clogged pores, dehydrated skin, rough skin texture, or acne, your basic core skincare routine will likely not be enough. Layering targeted solution products specially designed for your specific skincare concerns will be the optimal way to get the best results possible from your skincare routine.


Regularly use a leave-on exfoliant. The benefit to your skin from using a gentle leave-on exfoliant with AHA or BHA can be astounding and can show immediate results. Helping skin naturally shed the build-up of dead surface skin without any abrasion or harsh scrub particles can make all the difference in the world. The feeling of smoothness you will experience from the first day you start using it will surprise you. Keep in mind the cause of the build-up of dead surface skin doesn’t go away permanently rather an AHA or BHA exfoliant is a maintenance step that you must apply consistently to take excellent care of your skin.


And do not use an abrasive scrub or rough cleansing brush. The scraping of these causes creates negative consequences that can make many skin concerns worse.


Do consider a retinol and/or niacinamide product. There are so many reasons to apply a well-formulated retinol or niacinamide product it’s hard to know where to begin. We will focus on retinol and how it relates to specific skin types and concerns later, but for now, just know that both these skin-restoring ingredients help all skin types be healthier, unclog pores, smooth skin, and improve the appearance of wrinkles and bumps.


Of course, the skin needs more than anyone or two ingredients can provide, but retinol and niacinamide are two of those ingredients with special properties that work for everyone, and the results can be amazing, over the short term and the long term. 


Pay attention when your skin changes. There are all sorts of things that can cause your skin to change seemingly overnight. Many women are aware of how monthly changes affect their skin; others experience skin differences when midlife changes start taking place. Seasonal weather variances, traveling to different climates, and extreme emotional stress can all affect your skin negatively.


Given that most people’s skin is not static, it is often necessary to adapt your skincare routine accordingly. For example, even if you never have had a bump or oily skin growing up, midlife changes or just cycle changes can make your skin react in a completely new way. If that happens, you’ll need to reconsider the skincare products you are using and change to products that are appropriate for your new skin type. That may mean you need to create an entirely new skincare routine, but far more typically you just need to add one or two products to what you are already using and/or stop using one or two products in your routine.


Everyone needs the same vital ingredients to obtain healthy, younger, smoother, even-toned, former-looking, and bump-free skin. This is another fundamental aspect of skincare we must emphasize. All skin types—and we mean ALL skin types—need the same critically important skincare ingredients to have the best skin possible. These ingredients include antioxidants, skin-restoring ingredients, and skin-replenishing ingredients. Each of these is mandatory, and we mean imperative if you are to obtain the best skin of your life; we explain why in detail later throughout this book.


Balance the needs of your skin type with the needs of your skin concerns. By skin type, we mean how oily, dry, combination, or sensitive your skin is. Skin concerns are signs of aging, uneven skin tone, loss of firmness, clogged pores, blemish-prone skin, redness, and sun damage from not using sunscreen daily (sunscreen is always part of the picture).


Your skin type determines the texture of the products you use. Whether a cleanser, toner, exfoliant, moisturizer, sunscreen, or specialty formula for specific concerns (such as serum, boosters, targeted solutions, or masks), the texture of the product (rich cream or lotion for dry skin and gel, lotion-gel, fluid, or liquid for normal to oily skin) will again make all the difference in the world.


So, while everyone’s skin needs the same fundamental ingredients—antioxidants, skin-restoring ingredients, and skin-replenishing ingredients—everyone should NOT be using the same type of texture in their products. 

If you have dry skin, using a matte-finish product will make your skin drier; if you have oily skin, using an emollient moisturizer will make your skin feel oilier and potentially clog pores. This is a very basic concept, but many companies and women don’t realize it.

Know your skincare concerns. Separate from knowing your skin type (normal, oily, dry, or combination), you need to identify your specific skincare concerns, such as uneven skin tone, clogged pores, bumps, the appearance of wrinkles, loss of the feeling of firmness, sun damage from not wearing sunscreen (and how advanced that damage is), and so on. These concerns will determine what types of products or additional specialty products you need. Balancing the basic core skincare products you need for your skin type with the specialty products you need for your skin concerns are the pieces of the puzzle you need to put together to create the best skincare routine just for you.


Layering products is often the best way to take care of your skin. While it is possible to maintain and achieve great skin with a relatively simple skin-care routine, that’s only true only if you have few or no multifaceted skin care problems or concerns. If you are not one of those lucky people, then layering products with beneficial formulations specifically for your concerns is often the key to obtaining the best results.

Specialty products for advanced skincare concerns, such as complex signs of aging, more pronounced oily skin, temperamental skin, extremely dry skin, bump-prone skin, clogged pores, and many other problems, will require a more advanced skincare routine with solutions that work synergistically with the other products in your basic core skincare routine.


Sunscreen. By the end of this book, you will surely be tired of hearing this, but nothing is as vital as sun protection. Despite the abundant research showing how damaging unprotected sun exposure is and how tanning causes irreparable harm to skin, less than 20% of the population wears sunscreen on a regular basis and far less know how to apply it correctly or that wearing sunscreen but still getting a tan is devastating for the skin. That’s why we keep repeating this because so many haven’t gotten the message that sunscreen and being sun smart is a cornerstone of getting the best skin of your life now and forever!

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Skincare Facts Everyone Needs to Know

Skincare Facts Everyone Needs to Know

WHY YOU MIGHT NOT HAVE YOUR BEST SKIN YET

There are many reasons why you may not have the skin you want: sun damage from not wearing sunscreen daily, your own biology, aging, midlife changes, health issues, environmental assault, using skincare products that don’t contain non-irritating ingredients or beneficial ingredients, and on and on. To one degree or another, all of these factors play a part in the complex and continual process of deterioration that occurs both inside and outside the body.

Over time, your personal biology, the environment, and skincare neglect slowly weakens the skin, decreases skin’s ability to keep itself young, healthy, even-toned, and feeling former, to have fewer congested pores, to be bump-free, to be hydrated, to feel and look smooth, and to be less oily.

Although all the factors mentioned above play havoc with your body and skin due to the problems they trigger, what you put on your skin can have the same effect, and often plays a significant role in what is going wrong. Skincare products that aren’t gentle weaken the skin and inhibit healthy normal-appearing skin.

Understanding what your skin needs for your skin type and your skin concerns are vital, but it’s equally important to know what your skin doesn’t need. That’s critical because the very skincare products you are using may, in fact, be exacerbating the problems you’re trying to fix.

Even after many years of looking at skincare formulations, it still shocks us that many of the products people buy to take care of a specific skin concern actually make it worse. For example, products you’ve purchased claiming to control oily skin often contain ingredients that make skin oilier. Products claiming to be oil-free often contain ingredients that nonetheless make skin feel greasy. Products claiming they won’t cause bumps may contain pore-clog-ging, emollient ingredients that don’t sound like they would be a problem because we don’t recognize the names on the ingredient label. Products claiming to be skin-renewing contain ingredients that deplete skin. And there’s always the issue of daytime moisturizers not containing sunscreen.

NOT BEING GENTLE IS YOUR SKIN’S WORST ENEMY

I cannot stress this enough: Not being gentle is really, really bad for skin! In addition to the huge daily assault our skin suffers from not wearing a product with an SPF 30 or greater, it is also detrimental to assault skin by splashing it with hot water and applying skincare products that contain skin-aggravating ingredients or have a harsh texture. Those are serious problems and will not help you achieve the best skin of your life. These types of attacks hinder skin’s ability to stay hydrated, help skin replenish itself, keep the skin’s surface intact, among many other complications.

For those with oily skin, it’s especially important to know that not being gentle can trigger an increase in oil coming from the pores and make the pores bigger! That is not good for any skin type!

It turns out that much of what we know about skin aging, the appearance of wrinkles, uneven skin tone, skin-renewing, and bumps has evolved from our increased understanding of what results when you don’t use gentle skin-care products, don’t use sunscreen, endure the constant impact of pollution on the skin without protecting it with effective skincare formulations, and either smoking cigarettes or being around those who do. All these activities trigger a negative response in the skin that leads to cumulative negative results.

SKIN’S SILENT KILLER

It would probably be easier for those who smoke cigarettes to stop smoking if the damage it was causing on the inside showed itself instantly on the outside. Regrettably, that isn’t the case; as we now know, it can take years for the cumulative damage to show up. Interestingly, the same can be said for what happens to skin when you do things that have a negative impact.

People often assume their skincare products aren’t hurting or aggravating their skin because they don’t feel or see any negative reactions. Unfortunately, although we may not see or feel anything, there are serious negative processes taking place beyond where we can see. When the skin’s surface hides the impact of harsh or aggravating skincare products the problems may take a while to show up on the surface but they will eventually and you won’t think it’s very pretty.

You can get a clearer idea of how using products that aren’t gentle is causing this hidden, secret damage to the skin by understanding what we know about how skin reacts to unprotected sun exposure; that is, when you aren’t seeking shade and are not wearing a sunscreen with SPF 30 or greater. 

The sun is a major cause of early signs of skin aging and skin cancer. Yet, other than the (hopefully) rare occasion when you get sunburned, you don’t feel or even see the damage being done to your skin from not wearing a sun-screen rain or shine, until years later. Even more shocking is that the most damaging rays of the sun can come through windows, and it’s for certain you never feel that now that really is a silent killer!

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Friday, December 3, 2021

BEAUTY AND MAKEUP IN THE CORPORATE WORLD

BEAUTY AND MAKEUP IN THE CORPORATE WORLD

The majority of the workforce spends their passing hours during the week in an office environment, cooped up in cubicles. But you don’t have to look dull and boring. Learn to liven up your days at work by looking and feeling fabulous with makeup tips that will bring more life to your office and your next meeting.

The thing to remember when it comes to wearing makeup to work is that not all colors and shades work well with an office environment. How you present yourself on the job is very different from how you would present yourself going out to dinner, to the clubs with your friends, or on a romantic date with your sweetheart.

Wear colors that complement your skin tone and be sure to avoid loud colors. There’s nothing wrong with attracting attention but you want to make sure it’s favorable and not off-putting - or the source of talk at the water cooler. Some safe colors you can include in your makeup palette are brown or black mascara, brown or black eyeliner, warm tone base, rose or apricot blush, gloss or peach lipstick, and eye shadow in warm tones. 

For those who can pull it off, skip out on the foundation. At most dab concealer where needed. If you choose to wear foundation, be aware of how the color may appear with your office’s fluorescent lighting. Try to use a base that has warm, gold tones to offset the greenish tones of the lights. Pink-based tones can make your complexion look muddy or orange. In keeping with a warm complexion, opt for rose or apricot shades of blush. Blend well to avoid sharp, defining edges. Using pink or red shades of blush can appear too harsh for office lighting.

When it comes to eye makeup you want to keep it simple and natural. Office lighting tends to not only make things look harsh but can also bring out details you normally wouldn’t notice so keep that in mind when choosing the right colors to wear. Your best bet is to stay with lighter eye makeup colors, such as rose, gold, and peach. Avoid blues and grays since they can make your face look dull and drab. To keep your look natural, try brown mascara and eyeliner instead of black. Or you can choose a mix of brown/black mascara and liner for a happy medium.

It’s helpful to play up your eye makeup and keep your lips natural when it comes to office makeup. Opt for a peach shade of lipstick colors or simple gloss. Sheer or shimmery lipstick shades also look flattering for office makeup. Be sure to avoid taupe, beige, and other earth tones that can appear muddy and dirty under fluorescent office lighting. 

Because of the professional atmosphere, you want to aim for a makeup look that is soft, light, and natural. Skincare-wise, you’ll want to stick to a clean and fresh look. In the mornings be sure to thoroughly cleanse, tone, and moisturize. Because the air and heat in office buildings can wreak havoc on the skin, keep a bottle of water handy on your desk to keep yourself hydrated. Carrying a bottle of hand moisturizing lotion in your purse, on your desk, or in your car can also help keep your hands from getting dry and cracked. 

MAKE-UP ETIQUETTE: How and Where Politely Put on Make-up

The rules for etiquette are never set in stone. Just like asking your mother about which style of make-up would be best, her answer for make-up etiquette may no longer be applicable to your generation. Maybe it`s not so bad to put some lip gloss on at the train station nowadays. 

The ancient Greeks actually had a custom of writing down a code of expected behavior for any controllable circumstance, which they called protόkollon. This helped to make crystal clear exactly what could and could not be done, and was overall an ideal way of running things until they began mixing with other cultures with different opinions. Hence, written rules could never really apply to something as universal, yet personal, like make-up. Things change.

The general rule for when and where to apply or remove makeup is, "Never in public." This would reasonably rule out touching-up around a restaurant table, in church, on a crowded street, in a movie theater, in the classroom, and at almost any kind of social gathering. These guidelines sound simple, right? How, then, do we determine what is "public"? With pressed schedules and roomier public scenes that allow more privacy out of home, social lines begin to blur. 

If I never see them again . . . does it still count? 

The anonymity of a crowded street affords some kind of privacy in itself. If a woman pauses at an empty deli window to wipe some flaking mascara from her lower lid, will she really care if a stranger passing by disapproves? Many people from any background would agree that it would be offensive for her to squint at her reflection in a spoon and do the same thing at the dinner table in front of her date. The difference is, she cares about her date`s opinion. Considering that, the general rule about the make-up application can be modified to say, "Never in front of anyone important, in public."

If I apply make-up in a public place, and nobody sees it . . . is it still rude?

When people are squeezed for time, they often need to make do with improvising for privacy. If you can duck beneath the booth at the cafe and escape being seen while you pencil your lips, it`s up to your own discretion whether or not it`s worth the risk of being caught. Foremostly, the person who has to deal with the consequences of impolite make-up application is the person applying it. However, if you fear you might make the group you`re with look bad, it`s better to have top-notch manners; any personal grooming should go to the restroom.

To modify the rule further, then, it goes something like, "Never in front of anyone important, in public - and never when it conflicts with your own set of morals." If you think it`s wrong to put make-up on in public (period), then don`t do it. Just keep in mind that the one thing more offensive than putting make-up on at a bad time is telling another grown-up, whom you don`t know, that it`s impolite. 

But what about in the car, while I`m driving? 

Yes, absolutely, it`s 100% rude to put on make-up while driving a car. It doesn`t matter if the whole town sees a girl putting mascara on in her rear-view mirror; the problem is that a driver`s attention is being divided between touching up and controlling a few thousand pounds worth of moving vehicle, all while sharing the road with other people. Be polite. Wait until you pull over.

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What Every Skin Type Needs


We touched on this topic already, but now we’ll expand a bit on the critical types of ingredients that all skin types need. This section is short and sweet because in some ways it is as standard as discussing a healthy diet. Healthy foods are not a mystery, we know what they are when we’re shopping at the grocery store. The same is true for skincare. Scientific studies and the physiology of skin make it perfectly clear that healthy skin needs an ample supply of substances that are natural to the skin.

When we are young, our skin makes these substances in abundance, but over the years, these important substances gradually become depleted, the result of sun damage from not regularly wearing sunscreen, aging, mid-life changes, and health issues. As a result, our skin is no longer able to resupply these substances in the skin or to hold on to them. Providing your skin with these necessary substances via your daily skincare routine, twice a day, is what great skincare is all about. 

ANTIOXIDANTS

Skin needs a generous supply of antioxidants. Antioxidants are a group of ingredients that diminish the impact on the skin of the environment, stress, midlife changes, sun damage due to not wearing sunscreen daily, and myriad other issues. Anything you can do to slow the impact of these occurrences is incredibly beneficial, and antioxidants are definitely the foremost group of ingredients that are fundamental to doing just that.

The best moisturizers (lotions for normal skin, creams for dry skin, and gels and liquids for oily/combination skin) are formulated with a potent blend of antioxidants that help provide skin with what it needs to fight off the negative influences that can impact the skin. 

Antioxidants must be housed in packaging that ensures they remain effective, which means they should not be packaged in a jar or in clear packaging because antioxidants break down in the presence of light and air. 

SKIN-REPLENISHING INGREDIENTS

Environmental attack decreases skin’s ability to resupply and maintain the substances that are important for skin’s integrity as it did when we were younger. When these skin-replenishing ingredients (also referred to sometimes as skin-identical ingredients) are present in abundance they keep skin supplied with protective ingredients that help maintain moisture balance and conserve skin’s all-important ability to renew itself day in and day out. 

These ingredients help maintain a resilient supple skin surface that allows the skin to look smooth, soft, enlivened, and luminous. It also helps skin readjust and become normalized, which is critical for every skin concern imaginable.

There are many skin-replenishing ingredients, including such well-known substances as hyaluronic acid, sodium hyaluronate, glycerin, ceramides, lecithin, sodium PCA, and many more. These skin-loving ingredients keep skin supplied with what it needs to be refreshed and supple and to look glowingly revived every day.

SKIN-RESTORING INGREDIENTS

Skin-restoring ingredients can help skin appear more radiant and younger by boosting the skin’s rejuvenating processes. It really is astounding what these types of ingredients can do for the skin.

Once again those insidious culprits—environmental assault, sun damage from not wearing sunscreen daily, aging, and midlife changes—limit skin’s ability to renew itself as it once did. The result is skin that is less hydrated, less supple, shows more signs of aging and loss of firmness, uneven skin tone, and loses the ability to take care of itself by keeping surface skin organized and intact.

Skin-restoring ingredients help skin not only look renewed, but also feel and appear normal, balanced, and younger in so many ways. This is an exciting area of skincare! The key players in this group are niacinamide, retinol, multiple peptides, lecithin, and adenosine triphosphate.

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Skincare Facts Everyone Needs to Know


WHY YOU MIGHT NOT HAVE YOUR BEST SKIN YET

There are many reasons why you may not have the skin you want: sun damage from not wearing sunscreen daily, your own biology, aging, midlife changes, health issues, environmental assault, using skincare products that don’t contain non-irritating ingredients or beneficial ingredients, and on and on. To one degree or another, all of these factors play a part in the complex and continual process of deterioration that occurs both inside and outside the body.

Over time, your personal biology, the environment, and skincare neglect slowly weakens the skin, decreases skin’s ability to keep itself young, healthy, even-toned, and feeling former, to have fewer congested pores, to be bump-free, to be hydrated, to feel and look smooth, and to be less oily. 

Although all the factors mentioned above play havoc with your body and skin due to the problems they trigger, what you put on your skin can have the same effect, and often plays a significant role in what is going wrong. Skincare products that aren’t gentle weaken the skin and inhibit healthy normal-appearing skin.

Understanding what your skin needs for your skin type and your skin concerns are vital, but it’s equally important to know what your skin doesn’t need. That’s critical because the very skincare products you are using may, in fact, be exacerbating the problems you’re trying to fix.

Even after many years of looking at skincare formulations, it still shocks us that many of the products people buy to take care of a specific skin concern actually make it worse. For example, products you’ve purchased claiming to control oily skin often contain ingredients that make skin oilier. Products claiming to be oil-free often contain ingredients that nonetheless make skin feel greasy. Products claiming they won’t cause bumps may contain pore-clogging, emollient ingredients that don’t sound like they would be a problem because we don’t recognize the names on the ingredient label. Products claiming to be skin-renewing contain ingredients that deplete skin. And there’s always the issue of daytime moisturizers not containing sunscreen.

NOT BEING GENTLE IS YOUR SKIN’S WORST ENEMY

I cannot stress this enough: Not being gentle is really, really bad for skin! In addition to the huge daily assault our skin sufers from not wearing a product with an SPF 30 or greater, it is also detrimental to assault skin by splashing it with hot water and applying skincare products that contain skin-aggravating ingredients or have a harsh texture. Those are serious problems and will not help you achieve the best skin of your life. These types of attacks hinder skin’s ability to stay hydrated, help skin replenish itself, keep the skin’s surface intact, among many other complications.

For those with oily skin, it’s especially important to know that not being gentle can trigger an increase in oil coming from the pores and make the pores bigger! That is not good for any skin type!

It turns out that much of what we know about skin aging, the appearance of wrinkles, uneven skin tone, skin renewing, and bumps has evolved from our increased understanding of what results when you don’t use gentle skincare products, don’t use a sunscreen, endure the constant impact of pollution on skin without protecting it with efective skin care formulations, and either smoking cigarettes or being around those who do. All these activities trigger a negative response in skin that leads to cumulative negative results.

SKIN’S SILENT KILLER

It would probably be easier for those who smoke cigarettes to stop smoking if the damage it was causing on the inside showed itself instantly on the outside. Regrettably, that isn’t the case; as we now know, it can take years for the cumulative damage to show up. Interestingly, the same can be said for what happens to skin when you do things that have a negative impact.

People often assume their skincare products aren’t hurting or aggravating their skin because they don’t feel or see any negative reactions. Unfortunately, although we may not see or feel anything, there are serious negative processes taking place beyond where we can see. When the skin’s surface hides the impact of harsh or aggravating skincare products the problems may take a while to show up on the on the surface but they will eventually and you won’t think it’s very pretty.

You can get a clearer idea of how using products that aren’t gentle is causing this hidden, secret damage to skin by understanding what we know about how skin reacts to unprotected sun exposure; that is, when you aren’t seeking shade and are not wearing a sunscreen with SPF 30 or greater. 

The sun is a major cause of early signs of skin aging and skin cancer. Yet, other than the (hopefully) rare occasion when you get sunburned, you don’t feel or even see the damage being done to your skin from not wearing a sunscreen rain or shine, until years later. Even more shocking is that the most damaging rays of the sun can come through windows, and it’s for certain you never feel that—now that really is a silent killer!

FRAGRANCE: SMELLS LIKE TROUBLE FOR YOUR SKIN

We are all attracted to a pleasing fragrance. In fact, the frst thing most people do when considering just about any skincare or haircare product is smell it. As nice as it is to have a product with a wonderful aroma, it doesn’t make sense for good skincare. Whether the fragrance in the product is from a plant or a synthetic source, with very few exceptions, what pleases your nose is a problem for your skin.

The way most fragrance ingredients impart scent is through a volatile reaction, which on your skin is anything but gentle, and which can cause a negative reaction that you rarely see on the surface. Research has established that fragrant ingredients in skincare products are among the most common cause of negative skin reactions. Fragrance-free is always the best way to go for all skin types.

Unfortunately, your nose cannot determine from the smell of a product whether or not it contains problematic fragrant ingredients or non-irritating ingredients that happen to have an aroma. Many benefcial skincare ingredients that are completely gentle have a natural pleasant aroma and do great things for skin. Distinguishing between the ingredients that actually do wonderful things for skin and the ingredients that are added to make you “shop with your nose” and cause problems is not easy.

Like anything in skincare, the basic information is on the ingredient label, but because those ingredients read like an advanced college chemistry course, they are often difcult to decipher, especially considering that the skin aggravating fragrant plant oils or extracts are listed only by their Latin names rather than by the more obvious terms “fragrance” or “parfum.”

EVERYONE HAS SENSITIVE SKIN

Most of us, to one degree or another, have temperamental skin; that is, our skin reacts negatively to the environment and can react negatively to what we put on it. Regardless of your skin type or concerns, lots of things upset our skin; some of which we can avoid and some we can’t. However, we can diminish much of the potential harm by using great skincare products that are loaded with benefcial ingredients and are gentle and soothing to skin and by being sun smart as we will explain throughout this book. The sun weakens skin in so many ways it’s devastating for us to contemplate.

No matter how you think your skin reacts to diferent aspects of the environment and to the products you use, we are all vulnerable to what happens from using skincare products that aren’t gentle and are not protecting our skin from the sun.

As mentioned above, whether you know it or not, you have sensitive skin because your skin reacts negatively to many diferent things, and you can’t always tell what is taking place below the surface.

To take the best possible care of your skin, it’s essential you take the same precautions that someone with more obviously sensitive skin takes: Regardless of your skin type, being as kind to your skin as possible along with using outstanding efective and gentle skincare products is nothing less than brilliant.

Whether you think of your facial skin as normal, oily, dry, acne-prone, or anything else, you still need to be gentle and avoid as much as possible things that aggravate your skin, contain fragrance, or have abrasive textures like scrubs. Taking care of your skin gently is a key step to getting and keeping the skin you want!

DOES SKIN COLOR OR ETHNIC BACKGROUND AFFECT WHAT SKINCARE PRODUCTS YOU USE?

It might surprise you to learn that whether your heritage is European, Asian, or anywhere else in the world, you do not require special skincare products based on your skin’s color or your ethnic background. Why not? Because skin color is not a skin type! None of the research on the diferences between ethnicities indicates that skin color has anything to do with the skincare products you need.

Darker skin tones do have some physiological diferences from lighter skin tones, but those diferences don’t afect what products you should be using. Think of it like your diet: Regardless of our ethnic background or skin color, we all still need the same nutritious foods to be healthy.

The exact same concept applies to skin. Skin is the body’s largest organ, and everyone’s skin needs the same ingredients to address dry skin, acne, wrinkles, sun protection, uneven skin tone, oily skin, redness, sensitive skin, and so on. All of these problems afect every color of skin and the skincare ingredients that resolve these issues don’t change because of skin color.

Everyone’s skin also needs the same basic care—gentle cleansing, sun protection, and state-of-the-art products for their specifc skin type. Having darker skin does not stop unprotected sun exposure from damaging skin.

It is also important to avoid problematic ingredients, such as alcohol, menthol, peppermint, eucalyptus, lemon, lime, and natural or synthetic fragrances, because exposure to harsh ingredients will worsen any concern on any color of skin.

Some of you may have read that Asian skin is more sensitive and, therefore, that it is critical that Asians use non-irritating skincare products. Even if Asian skin were more sensitive, it doesn’t mean that those with non-Asian skin, anywhere in the world, should use products with potentially sensitizing or harsh ingredients. Everyone, everywhere, should be gentle to their skin because using skin-aggravating products is detrimental, no matter who or where you are.

Whether you have normal, oily, combination, or dry skin or your skin concerns include sun damage from not using an SPF product daily, the appearance of wrinkles, large pores, breakouts, uneven skin tone, redness, loss of frmness, and on and on, there’s no research showing that diferent skincare formulas are needed based on your race or heritage. Around the world, ingredients that beneft skin and ingredients that are a problem for skin are the same.

Simply put, as far as biology and physiology are concerned, regardless of your ethnic, racial, or cultural background, you do NOT need special skincare products. Let go of this idea—in most cases, it won’t help (and could actually hurt) your skin.

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